Boosted by Its New CLA-Class, Mercedes-Benz Eyes US Luxury Sales Title

Smith MB CLA class picThrough August of this year, BMW had trimmed down Mercedes-Benz’s U.S. luxury sales lead to just 1,362 units after trailing by more than 4,000 units earlier in 2013. However, that was the month before the all-new Mercedes-Benz CLA-Class compact sedan went on sale. Fast-forward to the present, and Mercedes-Benz leads its fellow-German rival by more than 7,000 units through November, and its entry-level Mercedes-Benz CLA-Class has played a big role in that success.

The 2014 Mercedes-Benz CLA-Class made an instant impact by selling more than 2,300 units in just over a week when it went on sale in September, and it has now moved 10,828 units through November. That impressive performance at dealerships has boosted Mercedes-Benz’s overall U.S. sales to a record year-to-date tally of 279,501 units. With the momentum of the Mercedes-Benz CLA-Class expected to continue this month, the automaker is poised to take the U.S. luxury sales title from BMW for 2013.

“For a while this year, it looked like BMW had the momentum to repeat as the luxury sales leader, but then the Mercedes-Benz CLA-Class arrived and surpassed everyone’s expectations by resonating deeply with first-time luxury buyers,” said James Buckley, general manager of Smith Motor Sales, a Haverhill, MA Mercedes-Benz dealer. “Unlike some of its luxury-compact competitors, the CLA-Class doesn’t skimp in the areas of luxury, style or performance despite its affordable price tag, so it makes for an easy purchase decision for many drivers.”

Housing an all-new 2.0-liter turbocharged four-cylinder engine, the standard 2014 Mercedes-Benz CLA250 produces 208 horsepower and 258 pound-feet of torque while returning up to 38 mpg on the highway. Outside, the Mercedes-Benz CLA-Class features sculpted styling inspired by the larger and more expensive Mercedes-Benz CLS-Class. Inside the cabin, buyers will find a range of intuitive technologies, including standard Bluetooth hands-free phone calls and audio streaming, an optional 80-gigabyte hard-drive navigation system and an available seven-inch high-resolution tablet-style screen.

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